Customer Engagement & Retention Lead

Responsibilities:

• Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches.
• Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products.
• Leads analysis on the customer lifecycle to identify different consumer cohorts (high performing, at risk cohorts etc) , understand their motivations and develop incentive & rewards scheme that drive ARPU’s.
• Design new functions and workflow to improve customer experience and drive growth of customer value.
• Collaborate with cross-functional teams to improve product, value proposition and drive growth.

Requirements:

• 8+ years working in D2C User retention and engagement
• Highly strategic and analytical; strong Excel skills required
• Should have hands-on experience using one of the Marketing automation tools (Moengage, Clevertap) building and managing user journeys
• Successful track record of developing and executing campaigns utilizing audience segmentation and A/B testing
• Excellent communication, collaboration and project management skills; able to adapt quickly in fast-paced environments and be highly self-motivated
• Experience in the gaming, fintech industry will be a plus.
• Experience working cross functionally with growth, creative, data and cx teams.